The "Feel, Felt, Found" Approach

🧠 Today’s Growth Insight

Objection Buster Experiment: The "Feel, Felt, Found" Approach
Objection Handling Made Simple.

Step-by-step instructions:

1. Step 1: Next time a prospect objects (e.g., "It's too expensive"), respond by acknowledging their feelings. Start with: "I understand how you feel…"

2. Step 2: Follow with empathy: "Many others have felt the same way…"

3. Step 3: Finally, hit them with a solution: "But what they found is that the value far exceeds the price over time."

Expected outcome: You'll start seeing fewer "Nos" and more "Maybes" that turn into "Yeses!" It’s magic, but with psychology.

Humorous disclaimer: Results may vary, especially if you forget the steps and just end up saying "Feel, felt, found" over and over like a malfunctioning chatbot.

⚡ Marketing Power-ups

The “World Record Egg” Campaign – Crack the Internet

What they did: In 2019, a single Instagram photo of an egg went viral, setting the record for the most-liked image ever. No fancy design, no multi-million-dollar ad budget. Just an egg.

Why it worked: It played on the internet's love for simplicity, curiosity, and a good challenge. People joined the movement to beat Kylie Jenner's previous Instagram record. The egg became a symbol of collective power and virality.

How to replicate: Run a social media campaign that taps into a sense of community and shared mission. Make it easy for people to participate and encourage them to spread the word. Bonus if it involves something unexpected and hilarious.

Witty comment: Just goes to show, sometimes your best-performing asset… is breakfast.

⛏️ The Ad Breakdown: Impactful B2B ads, explained.

📈 Data-Driven Insights

Stat: 58% of consumers stop buying after a bad sales experience.

Implication: That’s over half of your potential customers waving goodbye after a rough sales conversation. If your team isn't trained in handling objections, that’s a huge chunk of lost revenue.

Practical tip: Invest in regular sales training that focuses on active listening and objection handling. Use role-playing scenarios to prepare your team for common objections like price, timing, or skepticism about the product.

Humorous note: In other words, handle objections well, or prepare to see your sales pipeline ghost you like a bad Tinder date.

🔧 Tools & Resources Spotlight

Top 3 Tools from Product Hunt
Here’s how you can hack your growth this week:

1. Duet AI
   Collaborate with AI for marketing campaigns, idea generation, and content creation.
   Benefit: Accelerate content creation and brainstorming with an AI assistant that thinks as fast as you do.

2. Typedream
   Build gorgeous, responsive landing pages without coding.
   Benefit: Perfect for startups who need to launch a page fast without sacrificing design. Plus, it’s a lot cheaper than hiring a developer!

3. Ruttl
   Collect feedback on your website instantly.
   Benefit: Streamline the feedback process, make edits quickly, and keep the team on the same page (literally).

Humorous note: Because who needs sleep when you have AI and no-code tools, right?

👥 Community Voices

Question: "How do I stop prospects from ghosting after sending proposals?"

Solution:

1. Follow-up Frequency: Send a follow-up within 24 hours of sending the proposal. After that, use a mix of reminders: 3 days, 1 week, and 2 weeks later. Don’t be annoying, but don’t disappear either.

2. Value Reminder: In each follow-up, restate the key value propositions in a bite-sized, friendly format (because no one’s reading your 20-page proposal).

3. Add a Deadline: Create a sense of urgency with a limited-time offer or a special discount if they act by a certain date.

Humorous observation: If your prospect ghosts you, don’t worry. You’re not alone. In fact, startups experience ghosting more often than a haunted house.

📚 3 Must-Read Articles

1. “The Psychology of Sales Objections” – HubSpot
   Key takeaway: Understanding the psychology behind objections helps you navigate through them more strategically.
   Actionable tip: Learn the “3F” method to make handling objections a smoother process.

2. “How to Turn Sales Objections into Opportunities” – Close.io
   Key takeaway: Every objection is a chance to provide more value.
   Actionable tip: Use storytelling to personalize responses and turn objections into trust-building opportunities.

3. “Overcoming Price Objections” – Sales Hacker
   Key takeaway: Price is rarely the real objection—it’s often about perceived value.
   Actionable tip: Focus on demonstrating ROI upfront.

Humorous note: Reading these articles might not make you a sales Jedi overnight, but they’ll help you deflect objections better than Luke with a lightsaber.

💡 Founder Spotlight

Founder: Casey Phillips, Founder of Juno Creative

Journey: Casey started Juno Creative from his garage, bootstrapping the business to seven figures within five years. His secret? A mix of quirky branding, killer networking, and relentless pursuit of new markets.

Challenge: Convincing early clients that a one-man branding agency could deliver like a big firm.

Growth strategy: Casey doubled down on personal connections, showcasing Juno’s work through real-time demos and offering trial projects to hook clients.

Funny quote: “The hardest part of growing a startup? Explaining to my family that I was working, even if it looked like I was just hanging out in the garage all day.”

🔄 Trend Watch

Trend: The rise of “meme marketing” for startups.

Impact: Startups are leaning into memes as a way to build relatability and engage younger audiences on platforms like Instagram, X, and TikTok. Memes are quick, inexpensive, and shareable—perfect for startups with lean marketing budgets.

Practical advice: Start using memes that align with your brand voice. Don’t be afraid to be playful, but keep it relevant to your audience. You don’t want to become that cringey brand everyone avoids.

Humorous prediction: In 2025, every marketing strategy meeting will start with, “So what meme are we running with this week?”

🛠 DIY Growth Experiments

Growth Experiment: The “Objection Wall of Fame”

Step-by-step instructions:

1. Create a physical or digital wall where your sales team can post the funniest, weirdest, or most challenging objections they receive.

2. Analyze patterns to identify recurring themes. Maybe people are stuck on price or don’t understand the product’s benefits.

3. Craft responses based on these objections and train your team to handle them more effectively.

Expected outcome: You’ll have a prepped sales team that’s ready for every objection, from “Is this made with organic pixels?” to “Can this software cook me dinner?”

Humorous disclaimer: Side effects include extreme laughter, puzzled looks from colleagues, and accidental breakthroughs in objection handling.